Search engine 竞博jbo竞博jbo首页 (Search Engine Optimization), also known as search engine 竞博jbo竞博jbo首页, is the most popular way of Internet marketing in recent years. The main purpose is to increase the exposure rate of specific keywords to increase the visibility of the website, thereby increasing sales opportunities. The SEO of the website refers to the search engine to make the content of the website easier to be obtained and accepted by the search engine. After searching and receiving the information of the website, the search engine compares and calculates the web site, and then places the Page Rank website on the network where the other users will give priority to the search, thus enabling the searcher to get the correct and helpful information.
The main task of SEO is to optimize web pages by understanding how various search engines can grab Internet pages, how to index and how to determine their ranking of search results for a specific keyword, so as to improve search engine rankings, thereby enhancing web site visits and ultimately improving the sales ability or promotional skills of websites.
Search engine 竞博jbo竞博jbo首页 is a kind of technology, that is, following the scientific and comprehensive theoretical mechanism of search engine, rationally planning and deploying website structure, webpage character language and interactive diplomacy strategy between sites, so as to excavate the maximum potential of the website and make it have a strong natural ranking competitive advantage in search engine, thus promoting online sales and strengthening network brand. Play a role.
The significance of SEO
It is very important to know what SEO is. How to guide beginners to use SEO properly is very important for website service. Many people mistakenly believe that doing SEO is doing traffic, ranking. The real SEO is through the use of easy search engine index reasonable means to make the website more friendly to users and search engines (Search Engine Friendly), which is easier to be included and prioritized by search engines. Search engine 竞博jbo竞博jbo首页 is a search engine marketing guiding ideology, not just for Baidu and Google ranking. Search engine 竞博jbo竞博jbo首页 runs through every detail of the whole process of website planning, construction and maintenance. It is worthwhile for every participant in the website design, development and promotion to understand the meaning of its responsibilities for SEO effect.
SEO is just a means of network marketing. It must not be SEO for SEO.
Now the industry's more common view is the UE (user experience) first SEO second, which eventually achieves the unification of UE and SEO. This SEO Association (seo.gov.cn) and the SEO gold rush (seo.tj.cn) website also have a lot of relevant information, because the ultimate intention of the search engine is to respect the user's choice, that is, users feel good at the forefront of the website. So the ultimate goal of learning SEO is to forget SEO.
Classification of SEO operations
SEO is divided into 竞博jbo竞博jbo首页 SEO and 竞博jbo竞博jbo首页 SEO. We will explain separately.
Off site SEO
SEO outside the 竞博jbo竞博jbo首页, also can be said to be away from the site's search engine technology, named from the external site on the search engine ranking, the external factors are beyond the control of the website. The most useful and powerful external site factor is reverse link, which is what we call external links. There is no doubt that external links play an important role in a website's inclusion in search engine results page.
So how do we generate high quality backlinks?
1. high quality content
The best way to produce high quality external links is to write high-quality content, and your website content gives readers the desire to read. You can exchange links with other websites, you can also register programs that automatically generate links, and you can also buy links at other 竞博jbo竞博jbo首页s.
2. send email to websites related to your content.
I do not advocate sending mail to other websites to exchange links, but I suggest that if you write a quality article on a topic and feel that it will make other websites interested, then it is valuable to send a short and polite email to these websites to let them know your article. Even if they do not have links, do not feel embarrassed. You will find that if they click, they generate direct traffic for the links, so that your website will get better scores in search engines.
3. classified catalogue
Another way to generate backlinks is to submit your web address to the classified directory. Many webmasters are very convinced of the effect of this method. When they start a new site, their first step is to work around classified catalogues and select appropriate keywords to submit to relevant pages for links. There are many classified catalogues, most of which are free.
Rich website keywords
Adding new keywords to your articles will benefit the search engine's spider crawling index, thereby increasing the quality of the website. But don't stack too many keywords, you should consider "what kind of keywords do people search in search engines to find this article?
These keywords need to be mentioned frequently in your articles. You can follow the following methods:
Keywords should appear in the title tags of web pages.
There are key words in URL, that is, the name of the directory name can be placed on some keywords.
Keyword is included in the link text of the web page export link.
Display keywords in bold (at least try to do it once).
The key word mentioned in the tag is about how to use the head tag. However, it is agreed that the H1 tag has better effect than H2, H3 and H4. Of course, some head pages do not have high PR values.
Image ALT tags can be placed in keywords.
The whole article includes key words, but it is best to put them in the first sentence of the first paragraph.
Put keywords in meta tags (meta tags)
The recommended keyword density is best between 5-20%.
If your website is written on the same theme, it will probably get a better ranking. For example, a theme website will be ranked higher than those with multiple themes. Build a more than 200 page website with the same theme. The website's ranking will continue to improve, because your website is considered authoritative in this topic.
Search engines prefer friendly web structure, unmistakable code and clear navigation sites. Make sure your pages are valid and visualized in mainstream browsers. Search engines do not like too many Flash, I frames and java script scripts, so keeping the site clean and tidy is also conducive to search engines "spiders" crawling faster and more accurately to the index of your website.
Internal links of sites
Search engine works by crawling web information through spider program, tracking your content and searching the web page through the link address of web page to extract hyperlink address. Many SEO experts recommend that web sites provide website maps, and that there is a deep link between each page on the website with a depth of two. The first step for the website is to ensure that the directory is included in the navigation, and to ensure that each sub page has links back to the main page and other important pages.
The more frequent the website updates, the more frequent spiders crawl. This means that the new articles on the website can appear in the index in a few days or even hours without waiting for a few weeks. This is the best way for websites to benefit.
Exporting links can improve the ranking of websites in search engines. Linking to other related sites in articles is useful for readers, and there are some interesting evidence to support this theory. Too many export links will affect your website, and "moderation is the key."
Choose domains wisely
There is a lot of knowledge in choosing domain names. The most important thing is to choose domain names including keywords. Second, see if there has been any registration before. If you have a high quality site before doing a reverse link with it, you will benefit from it; however, there may be some backlinks that are not good quality sites, so you may be unfriendly with the search engines for some time.
The theme of each article
The more compact the theme of a page is, the better the search engine will rank it. Sometimes you find that you have written a long article, covering a number of different topics, and their relevance is not high, so the ranking of search engines is not good. If you are concerned about the ranking of search engines, it is best to slice up such articles and divide them into several more closely related articles.
Writing suitable length articles
Too short articles can not get high ranking, generally control each article at least 300 words. On the other hand, don't let the article appear too long, because this will not help you maintain the density of keywords, and the article seems to be lacking in compactness. Research shows that too long articles can sharply reduce the number of readers. They choose to close articles when they look at the first sight.
Avoid duplication of content
The search engine has seriously warned about the same content on multiple web pages in the user guide. Whether these pages are owned or owned by others. Because a series of garbage sites are constantly copying web content (and stealing other people's website content). There are some arguments about what kind of content is copied, depending on whether the content is available for your website.
Number of directories
When I have too many catalogues, I get into trouble myself. I think the ranking of large sites is higher than that of small ones. Of course, some small 竞博jbo竞博jbo首页s also have high grades. This is not a standard. The more directory you have, the more comprehensive the search engine will be. If you have too many pages, you need to organize them to facilitate search engine crawling.
Submit to search engine
If you have done all the things that SEO should do in the 竞博jbo竞博jbo首页, the website has not appeared in the search engine. That's because search engines have not yet started to collect, and each search engine allows users to submit uncollected sites. This project usually has to wait for 3-5 days.
SEO is based on the technology and experience that has been explored and observed for a long time, and uses the rules of the search engine to recruit websites. It optimizes the overall structure, website layout, keyword distribution and density of the website, so that the website has friendly friendliness to search engines, so that search engine 竞博jbo竞博jbo首页 can be achieved, and the website can be enhanced to the ranking effect. Because the ranking rules and algorithms of search engines are constantly changing, and these rules and algorithms are commercial secrets, it is impossible to guarantee the effect of ranking in a few places. It is understood that there are many people under the banner of SEO, claiming to be able to place your website in Baidu and Google, and the rule is cheating means, so that your website can really rise to a very high position in a short time. But search engines can identify these means and be punished. The most serious thing about the punished website is that your website has disappeared completely, or even no longer accepted. So I hope you will be careful to distinguish between them, so that your website will never be seen for a while.
Seo= more pages included + page text friendly arrangement + conversion rate
SEO is divided into white hat SEO and black hat SEO, white hat SEO is a normal and reasonable operation, black hat SEO is cheating techniques, the following are introduced several common cheating methods, I hope you do not use, or else will regret it.
Bridge page (doorway pages)
Usually, software automatically generates a large number of web pages that contain key words, and then automatically turn from these pages to the homepage. The purpose is to hope that these bridge pages with different keywords will get a good ranking in search engines. When users click on the search results, they will automatically transfer to the home page. Sometimes there is a link to the home page on the bridge page instead of automatic steering. In most cases, these bridge pages are generated by software. As you can imagine, the generated text is chaotic and logical. If it is written by people who really contain key words, it is not a bridge page.
Keywords keyword stuffing
In the webpage, a lot of keywords are stacked up, hoping to increase the density of keywords and improve the relevance of web pages to keywords. Keyword stacking can be used in many places, such as in the text that users can see, and it also provides itle Tag. With the improvement of search engine algorithm, keyword density is not an important factor.
Hidden text (hidden text)
Hidden text is placed in the HTML file of the web page with words containing key words, but these words can not be seen by the user, but can only be seen by the search engine. There are several forms, for example, the text of the super small font, the text with the same color as the background, the text in the comment tag, the text in the tabular input tag, the text on the invisible layer through the stylesheet, and so on. The purpose is also to improve the relevance of web pages. Sometimes, some people are putting on these places irrelevant to the content of the website, but they are very popular keywords, hoping that the webpage can get good rankings and traffic under these popular keywords.
Hidden links (hidden link)
Hidden links are similar to hidden text, but the difference is that the key words are placed in links, which are invisible to users.
Hidden pages (cloaked page)
Some web pages use programs or scripts to detect whether they are accessing search engines or ordinary users. If it's a search engine, the web page will return to the optimized version of the web page. If visitors are ordinary people, the other version is returned. This kind of cheating is usually not found by users. Because once your browser goes to see the web page, whether it's on the page or in the HTML source file, you get all the different versions you can see from the search engine. The way to test is to take a look at the snapshot of this web page.
Many people who do search engine 竞博jbo竞博jbo首页 know that hidden text may be punished, so they will expose the original hidden text in subtle fonts. Fine words even use tiny fonts to write sentences with key words in the pages that are not conspicuous. Usually these words are placed at the top or bottom of the web page. Although the colors of these words are not the same color as those used in hidden words, they often appear in very similar colors.
In the eyes of search engines, declarative characters like "copyright" are usually displayed in mini fonts. These fine words are usually ignored by the viewer, but their sentences are suspected of abuse.
Black hat SEO's cover up
The cover up is the Chinese meaning of our common cloaking. It means using camouflaged web pages to determine whether visitors are ordinary visitors or search engine spiders, so as to display different web pages. This black hat SEO is a typical way to deceive search engines. The web page that the search engine sees is a very serious 竞博jbo竞博jbo首页 content, and the viewer sees a completely ordinary content.
Web optimized black hat SEO web page hijacking
Web page hijacking is also what we often call Page Racking. It is a comprehensive replication of other people's website content or the entire website. This black hat SEO method is attractive to webmasters who are extremely scarce in web content. However, this practice is quite risky and even more disdained. The patented technology of search engine can judge from multiple factors that the copied webpage or website is not original but not included.
Black hat SEO PR hijacking
PR hijacking, that is, by obtaining the higher PR value on the toolbar by deception. The method is to use jump. When dealing with 301 and 302 steering, the general search engine regards the target URL as the URL that should be included.
Link to purchase (link buying)
Although buying advertisements on other websites is a normal thing, sometimes, if the advertising links purchased are purely for improving the level of web pages or for rankings of search engines, they will also be used as cheating means. There is a vague line between how to distinguish between normal advertising and cheating. But those who do so are very clear about themselves. If your website is considered to be cheating through purchasing links, there is no way to argue with search engines. Because the decision of search engine is the final decision. Of course, what is more serious is that if your website is the website that sells links, you will have more trouble.
SEO effect pay
Ding Ling bell calls paid advertising: to achieve the exhibition without charge, click No charge, only receive customer phone charges. Powerful solution to the relationship between SEO and effect. But this way is very difficult to operate in reality.
What does SEO need to master?
Knowing what SEO is, it may stimulate your interest in SEO, and you will ask what you need to know about SEO. In fact, SEO is not so divine as you imagine. To put it simply, you have to adjust the web page to have a good communication with search engines, so that search engines can know your web pages properly, and if search engines can't find your website, let alone ranking. Because every search engine needs to find your website through a certain method, you need to follow certain rules of your web page, otherwise it is like an old Chinese saying "no chance to meet and not know". The search engine is a good guide for webmasters. Website construction Guide.
Of course, understanding this is not enough. You have to master the following points of knowledge.
1, understand how search engines crawl web pages and how to index web pages.
You need to know some basic principles of search engine, the difference between search engines, how to search SE robot or web crawler, how to sort search results and so on.
2, Meta label 竞博jbo竞博jbo首页
It mainly includes the theme (Title), web site description (Description), and keywords (Keywords). There are also other hidden characters such as Author (author), Category (directory), Language (encoded language) and so on.
3, how to select keywords and place keywords in web pages.
Search must use keywords. Keyword analysis and selection is one of the most important tasks of SEO. First, we need to identify the main keywords for the website (usually 5 up and down), and then optimize these keywords, including keyword density (Density), relevance (Relavancy), Prominency, etc.
4. Understand the main search engines.
Although there are many search engines, there are so many decisions on Web traffic. For example, there are mainly Google, Inktomi, Altavista, etc. in English, there are Baidu, Sohu and so on. Different search engines have different rules for crawling, indexing and sorting pages. We also need to understand the relationship between search portals and search engines. For example, Yahoo and AOL web pages search for Google search technology, MSN uses Looksmart and Open Directory technology.
5. Main Internet Directory
Yahoo itself is not a search engine, but a large website directory. Open Directory is not. The main difference between them and search engines is that the way of collecting web content is different. The directory is manually edited, which mainly includes the homepage of the website; the search engine is automatically collected, and a large number of content pages are also fetching outside the main page.
6. Click to pay search engine.
Search engines also need to survive. With the growing maturity of Internet commerce, the search engine for charging has begun to flourish. The most typical are Overture and Baidu, including Google's advertising project, Google Adwords, of course. More and more people are using search engines to click on advertisements to locate commercial websites. There is also a lot of knowledge of 竞博jbo竞博jbo首页 and ranking. You have to learn to get the most hits with the least advertising input.
7. Search engine login
After the website is finished, do not lie there waiting for the guests to descend from the sky. The simplest way to get people to find you is to submit submit to search engines. If you are a commercial website, the main search engines and catalogues will ask you to pay for the collection (for example, Yahoo will cost $299), but the good news is that at least, so far, the largest search engine Google is still free, and it dominates more than 60% of the search market.
8, link exchange and Link Popularity.
Web pages are linked to each other by means of hypertext (Hypertext), and so are websites. In addition to search engines, people also come to Surfing (surfing) through links between different websites every day. The more links you get from other websites to your website, the more traffic you will get. More importantly, the more external links of your website, the more important the search engine will think of it, giving you a higher ranking.
9, reasonable use of labels
Search engines prefer H1. H1 tag is a learning point of SEO.
According to the parsing of w3cschool.com, the H1 tag H6 tag can define the title. The H1 tag defines the largest title. The H6 tag defines the smallest title.
Using H tags reasonably, you can select the appropriate tag hierarchy to build the document structure.
From the point of view of SEO, after SEO 竞博jbo竞博jbo首页, the code of the web page is H1 tag, because its use value is not less than title title. That is to say, the weight of the search engine for the tagged H1 is higher than that of other words (title is the highest, followed by H1).
Title tags play a fine role in the website. The reasonable construction of Title tags can not only highlight the theme of web pages, but also help to improve the ranking of search engines. Below, SEO Elite engineers analyze how to use Title tags reasonably.
First, the Title labels of each page can not be the same. The tags on the front page and column page, list page and content page can not be consistent. According to the different contents provided by the webpage, the appropriate Title tags are set up.
Two, Title label settings should be related to content, and can use headings, keywords, and so on.
Three, Title tags should be original, modified, and compiled. The content should not be used immediately. Appropriate modifications should be made to add some original factors to help improve the collection of web search engines.
Four, Title label settings should not be too much, as far as possible within 25 words, the more concise the better, the theme of the web page content can be outlined.
Five, set up the keyword density in the Title tag not too much, one is better, not more than three at most. Avoid accumulation and duplication of keywords, keyword density is too high, easily lead to search engine antipathy, leading to search engine judged to be cheating, resulting in the website being reduced right to deal with.
The latest open SEO 竞博jbo竞博jbo首页 formula
SEO= Clock= C1+L2+K3+O4
1, it is an integral symbol, C=content, L=link, K=keywords, O=others. SEO is a long-term process of integrating time, and its content is the core.
2, the content of C1's abundant content is the first element. According to the original, pseudo original and reprinted order, the importance of content satisfies user experience.
3, the reasonable and abundant link of L2 euro is the second element. Reasonable and effective internal links are equally important as rich external links, while high Pr value pages with high relevance in external links are particularly important.
4, K3, the key factor of the euro is third bits, including reasonable Title, Description, Keywords, page key and related keyword density and reasonable layout.
5, O4, other factors, such as: domain name, 竞博jbo竞博jbo首页 age, server, website structure, typesetting, neighbor, Url, map and so on.
This formula is well written. The 竞博jbo竞博jbo首页 of SEO is very general. The problems that need to be noticed in SEO 竞博jbo竞博jbo首页 are taken into account.
According to this formula, many valuable concepts can be found. Interested friends can carefully savor the taste, but the premise is that you need to understand this formula.
This formula is called indefinite integral formula in mathematics. If the formula is written as a definite integral formula, it will be very effective. But in this case, the SEO 竞博jbo竞博jbo首页 is transparent.
At the moment, SEOer seems to care much about spider experience. In fact, user experience is also very important. The author uses the following formula to generalize:
SEO= user experience + spider experience. Even SEM can be used, SEO/SEM theorem: SEO/SEM=UE+SE;
Search Engine Marketing (SEM): it is a new form of network marketing. What SEM has done is to make full and effective use of search engines for network marketing and promotion. SEM seeks the highest cost performance, with the smallest input, gets the largest amount of visits from search engines and produces business value. The SEM here does not include auction ranking, keyword advertising and other means of payment.
User Experience (UE) is a purely subjective psychological experience in the process of users using a product (service). In the early process of software design, user experience mainly comes from the interaction process between users and human-machine interface. The popular design process now focuses on user centered. What is the goal of user experience design? The most important thing is to make products useful, which is useful for users' needs, followed by ease of use. Specific to Website 竞博jbo竞博jbo首页 On SEO, a website has a good user experience. That is to say, users can easily find information on demand on the website, and there are no useless information such as popups, advertisements, etc., which affect users' browsing information.
Spiders experience (SEO Experience, referred to as SE): is the search engine algorithm evaluation of the site, algorithm for website evaluation good ranking. How does the algorithm evaluate the website? A large number of high-quality chain, original articles, high frequency updates, website structure algorithm, user experience and other algorithms are good for website evaluation.
How does user experience improve SEO ranking? First, good user experience can increase the conversion rate of PV value products. The most important thing is to turn traffic into users, and users will accumulate more traffic.
Suppose there are two websites, A and B, which have the same parameters except traffic.
A's traffic >B traffic, then A's weight and ranking is better than B.
That is: users experience good website weight and ranking.
Problems encountered in website SEO
1. over 竞博jbo竞博jbo首页
2. be punished by search engines.
3. website is K
4. can not achieve the established effect.
5., the ranking is unstable.
6. one-sided 竞博jbo竞博jbo首页 of website, short board effect of SEO
7. server instability
This is also a problem that many webmasters are likely to overlook in the SEO process of the website. It is recommended to start with the following aspects.
1) choose a stable server or virtual host to ensure a stable and smooth user visit site.
2) make a comprehensive analysis of the procedures of the website, remove the cumbersome code, use simple DIV+CSS layout, and eliminate loopholes.
3) update the server system regularly and maintain a safe and stable operation system to ensure the safe operation of the website.
4) web site administrator account and password as complex as possible.
5) do not use the database path as far as possible.
6) regularly update vulnerabilities patches, such as friends who use CMS to make stops, often contact developers to update patches.
7) pay close attention to the latest vulnerabilities issued by Microsoft, and update them in time.
The safe website space and operation platform can better serve the search users, so that a stable source of customers can be brought, and the security problem can not be ignored. To give users a safe and stable website platform, of course, bring you the greatest benefits.
Search engine 竞博jbo竞博jbo首页 (SEO) professional terminology
Link breadth of Link Popularity website
The role of search engine ranking has been widely recognized and valued. In fact, even if you didn't submit your site on GOOGLE, you could link up with other websites, and GOOGLE might also include your website. Search engines may also determine your website rankings based on the breadth of your links.
Internal Links internal links
Links between web pages in this website.
External Links external links:
The links outside the website generally refer to other websites linked to this website.
Backward Links or Incoming/Inbound Links reverse / import links:
Meaning is close to "external links" and refers to other websites linked to this website.
Outgoing/Outbound Links export links:
Links to other websites from this website.
PageRank is a tool for Google to measure the importance of web pages. The range of values is from 1 to 10, respectively, to indicate the importance of a web page. You can get the PageRank value of a web page at any time in the Google toolbar.
Search Engine Optimization (SEO) SEO:
Search Engine Positioning search engine location:
Search Engine Ranking search engine ranking:
External files external file storage:
Put java script files and CSS files in JS and CSS external files, respectively. The advantage of this is putting the important page content at the top of the page and reducing the size of the file. It helps the search engine quickly and accurately grasp the important content of the page.
Keyword Density keyword density:
ROBOTS search robot:
Affiliate Marketing affiliate marketing (some call membership marketing, website alliances, etc.):
Affiliate marketing refers to an advertising system for web site A to place ads buttons for website B, and then get a commission from sales generated for website B. Some advertisers get market information in this way rather than cash sales. This approach is more commonly used by new websites with relatively tight marketing costs.
Cost-Per-Click (CPC) is paid by clicks:
The affiliate marketing management system records the number of links or links (or Email links) that each customer clicks to the merchant website on the affiliate website, and the Merchant pays the advertising fee according to how much each click.
Cost-Per-Lead (CPL) or Cost-Per-Acquisition (CPA) is paid by the boot number or:
When a visitor enters a business website through affiliate links, if a form is filled out and submitted, the management system produces a Lead record corresponding to the affiliate member, and the merchant pays the member according to the number of boot records.
Cost-Per-Sale (CPS) is paid by sales:
Businessmen only pay for affiliate members when they are bought by the affiliate members on the business website (most online payment), usually setting a commission ratio (10% to 50% of sales).
Pay For Performance (paid by effect):
Affiliate marketing, which pays by effect, is acceptable to businesses and affiliates. As the automation process of website becomes more and more perfect, online payment system is becoming more and more mature. More and more affiliate marketing systems adopt the method of paying by sales. Because this method is a zero risk advertising distribution mode for merchants, merchants are willing to set a relatively high commission ratio, which makes the marketing system in this way more and more adopted.
Open Directory Project (ODP) directory index:
Full Text Search Engine full text search engine:
Search Index/Directory Catalog Index class search engine:
META Search Engine meta search engine:
Spider is commonly called "spider":
Indexer search procedure:
Free For All Links (referred to as FFA) free link list:
Stop Words/Filter Words stop words / filter words:
These two meanings are all words that are too common to be retrieved. Search engines usually filter out these words. Therefore, in order to save space, we should try to avoid using this kind of words, especially where there are strict restrictions on the number of words.
Frame Sets framework:
Some search engines (such as FAST) do not support the framework structure, and their spiders can not read such pages.
Image Maps image block:
When spiders encounter this structure, they are often at a loss. So try not to set up Image Map links.
Dynamic Pages dynamic web page:
Through the program and database connection produced by the web page, any address with "?" The web pages of "Hao" and other similar symbols will block the spider program outside the door.
Invisable/hidden text hides text content:
It aims to improve the search engine ranking by increasing the keyword correlation score through the web page containing a large number of keywords without affecting the beauty of the website.
Invisable/hidden links hidden links:
It is intended to improve the search engine ranking by adding link links to the target 竞博jbo竞博jbo首页 page on other pages without affecting the beauty of the website.
Misleading Words misleading Keywords:
Use misleading keywords that are irrelevant to the web page to attract visitors to the topic. This practice seriously affects the relevance and objectivity of search engine results, and is deeply repugnant to search engines.
Repeated Words repeated Keywords:
This cheating technology is also called "Keyword Stuffing". It uses the search engine to pay high attention to key words in web pages and headlines to make unreasonable (excessive) duplication of keywords. Similar practices include a large number of key words in HTML meta tags or multiple keyword meta tags to improve the relevance of keywords. This technology is easily perceived by the search engine and punished accordingly.
Keyword Stuffing keyword stack:
Cloaked Page stealth page:
Hide the real web content from the actual visitors or search engines, so as to provide non real search engine friendly content to the search engine to enhance the ranking.
Deceptive redirects deceptive redirection:
Refers to quickly redirecting the first page (landing page) that the user visits to a completely different page.
Shadow Domain ghost area:
This is the most common deceptive redirection technology, which enables users to visit another website or page through deceptive redirection.
Meta Refresh refresh logo:
Doorway Page door page:
Also known as "Bridge/Portal/Jump/Entry Page". It is a specially designed page for certain keywords, specially designed for search engines. The purpose is to improve the domain name of the key keywords in search engine ranking, and redirect to the real website of another domain name. Search engine Spiders often ignores the retrieval of pages that are automatically redirected to other pages.
Mirror Sites mirror site:
By duplicating the contents of Web sites or pages and distributing them with different domain names and servers, the search engine deceives search engines for multiple indexing of the same site or the same page. Most search engines now provide an appropriate filtering system capable of detecting mirror sites. Once the mirror site is discovered, the source site and the mirror site will be deleted from the index database.
Link Spamming cheat link / malicious link:
Link farms link factory:
Bulk Link Exchange Programs bulk link exchange program:
Cross Link cross links:
Doorway Domain gate domain:
The domain name is designed to improve the ranking of specific keywords in search engines, and then redirected to other domain names. Because search engines generally ignore the retrieval of pages automatically redirected to other pages, this technology is not advocated.
Effective long: in the case of professional SEO maintenance, it can be effective for a year, two years, or even forever.
The effect is good: website traffic increases; registered users increase; these can be accurately quantified, but not like advertising, the effect is difficult to accurately assess.
Cost performance: much cheaper than competitive bidding and advertising. The cost of competitive bidding or online advertising is getting higher and higher, and SEO has absolute advantage over it.
Cost saving: much cheaper than keyword buying. Especially in areas of intense competition.
User experience: enhance website friendliness and enhance brand reputation.
6 steps to implement SEO project
Basic situation analysis
Website internal 竞博jbo竞博jbo首页 implementation?
Website external chain construction
Ranking effect tracking, traffic analysis
According to the ranking effect, go back to the first step and make adjustments.
Key words ranking maintenance or training, customer staff maintenance
The main personnel involved in the implementation of SEO
Editor: write articles that conform to SEO.
Program? Write CMS that is in line with SEF.
Artists: make SEF front page.
Promotion: building efficient external links
Complement each other and make progress together
Search engine 竞博jbo竞博jbo首页 (SEO) principles
Website link 竞博jbo竞博jbo首页
1, establish website map
As long as possible, it is best to build a complete website map sitemap for the website. At the same time, link the website map on the front page, so that the search engine can easily find and grab all web pages.
2, each web page can reach at most four times from home page.
3, the website navigation system is best to use text links.
4, link text in website navigation should accurately describe the contents of the column.
5, PR transmission and flow of the whole 竞博jbo竞博jbo首页.
6. Web links
The main points of SEO 竞博jbo竞博jbo首页 are as follows:
1. Define the name of the website and choose the domain name related to the website name.
2, analyze the content around the core of the website, define the corresponding columns, customize column menu navigation
3, according to the website column, collect information content, collate, modify, create, add.
4, choose a stable security server to ensure that the website can open normally 24 hours, and the network speed is stable.
5, analyze website related long tail keywords, add reasonably to the content.
6, the website program is constructed by div+css, conforming to the W3 web page standard, and generating static web pages at the whole 竞博jbo竞博jbo首页.
7, a reasonable exchange of Web site related links, can not be in the search engine punishment of the industry is not related to the website exchange links.
8, create maps that generate XML and HTM to facilitate search engines' crawling of website content.
9. Define the title and meta tags for each web page. The title is concise, and meta surrounds the keywords.
10, the website often updates related information content, prohibit acquisition, manual purchase, originality is better.
11, put the website statistics calculator, analyze what the website traffic is through, what content the users are concerned about, modify and add according to the needs of users, increase user experience.
12, website design beautiful and generous, clear menu, website color matching reasonable, try to use less pictures, flash, video, etc., affect the speed of opening.
13, reasonable SEO 竞博jbo竞博jbo首页, do not use group software, prohibit search engine ranking SPAM, reasonable 竞博jbo竞博jbo首页 promotion.
Main factors affecting SEO 竞博jbo竞博jbo首页
37 outstanding SEO players from abroad participated in the voting to comment on the important factors that affect the Google ranking. This selection is very valuable. Although the more than 200 Google ranking factors are not listed, the important elements of 90%-95% in the Google ranking algorithm are included.
Factors conducive to SEO
Detailed description of ranking score
14.9 keyword keyword usage on website TITLE
24.4 anchor text with external links and external links
34.4 website quality website external links popularity, breadth
44.1 website quality domain name age (calculated from search engine index)
54 page quality website internal link structure
63.9 website quality website external links page content and keywords correlation
73.9 link popularity of website quality website in theme related website group
83.7 keyword keywords in web content application
93.6 external links, external links, page links popularity
103.5 the rate of new external links on website quality websites.
113.5 quality and correlation of page quality derived links
123.5 external links, the theme of external links page
133.5 external links external links page popularity in the relevant theme website community.
143.4 keyword page content and keywords correlation (semantic analysis)
153.4 age of page quality pages
163.3 keyword keyword usage in H1 Tags
173.2 website quality website included quantity
183.2 age of external link links
193.1 website quality user query keywords and website theme relevance (to prevent Google bombing)
203.1 external links to the surrounding text
213 keyword keyword usage in website domain name
223 page quality page content quality
232.8 keyword keyword usage in page URL
242.8 keyword keyword usage in H2, H3 and other Headline Tags
252.8 page quality website structure level
262.8 website quality user behavior
272.8 link popularity of external links under the same domain name external links page
282.6 keyword 竞博jbo竞博jbo首页 of keyword pictures
292.6 web site quality Google artificial grant weight
302.6 website quality domain name particularity (.Edu.Gov, etc.)
312.5 web site quality new page generation rate
322.5 external link creation and update time for external links
332.5 external links, external links, domain name specificity
342.4 external link external link website PR value
352 keyword keyword usage in Meta Description
362 website quality user search site number
371.9 the number of occurrences of "/" symbols in page quality URL
381.8 page quality spelling and grammatical correctness
391.4 page quality HTML code is passed W3C authentication
401.3 is website quality website recognized by Google Webmaster Central?
411.2 keyword keyword usage in Meta Keywords
Negative factors affecting SEO
Detailed description of ranking points
13.8 servers are often unable to respond.
23.6 highly repetitive with what Google has already included.
33.6 chain to low quality or garbage sites
43.3 there are duplicate META tags on Web pages.
53.3 overwrite key words
63.3 participating in link factories or large sales links
72.8 server response time is very slow.
92.1 very low traffic, poor user behavior.
Keywords layout techniques in SEO 竞博jbo竞博jbo首页
Use keywords in the title of the text and in the headings of the entire website. The title of the text should attract the attention of the user and tell them to come to the most suitable web for him.
Use keywords in the title of the text and in the headings of the entire website. The title of the text should attract the attention of the user and tell them to come to the website that best suits him.
Optimizing the title of the text is the most direct SEO 竞博jbo竞博jbo首页 method. At first, SEO168 suggested using this direct method until you start to get a stable ranking. The maximum and minimum tags are from HI to H6. You can also use CSS in the text, imagine that your headlines are like a headline in a newspaper. I usually use similar keyword phrases to make subheadings of the text. The rest of the body is usually written in the mind of sales transformation and does not give too much reminders to search engine 竞博jbo竞博jbo首页. Natural writing will enable you to use your keywords naturally throughout the text. Seo168 recommends using a H1 tag on each page. You can also try to use many H2 or H3 tags to assist in the content of the page.
Divide pages into groups
H1 is the only H1 tag used on each page.
H2 (similar sub title repeat main key phrase) paragraph
H2 (another secondary theme with similar or overlapping variants of keywords)) paragraphs.
H2 (sometimes there are no key words, but most of them are made in the title of H2).
Usually the subtitle will focus on a longer keyword phrase, especially over the main title, but it will also contain some words that are the same as the main headings. In addition, the subtitle should also improve the browsing efficiency and usability of your website.
It is suggested to use a H1 tag on each page, and use other word group text to assist the key words to form the information in the title tag.
Most websites exist in HTML format. For index purposes, only text information is needed. Therefore, we need to extract the content from the web page, and then filter some scripts such as JS and other advertisements, and record the layout format information of the text. The webpage processing mainly includes 4 aspects: the extraction of keywords, duplication, the elimination of translocation, link analysis, and the importance calculation of Web pages, and how to extract keywords, because of the diversity of HTML web pages and content ratio. More casual, newcomers, SEO, do not pay attention to norms, neatly, and contain many irrelevant information, such as advertisements, navigation, copyright descriptions. In order to find useful content, the key words contained in the representative internal parts are extracted from the web source files, and Chinese web pages are used in dictionaries and word segmentation software. The word must be guaranteed to be around 200.
Common SEO terms
The directory is the result of human editing. Most directories rely on human submission rather than crawler (spider).
Bid is recommended for each search engine to pay fees to search engines to ensure ranking of paid search results. In its simplest form, the paid search results show that the highest price Party's link is at the top of the result list, and the bidder pays the search engine every time the visitor clicks the bidder's link.
Keywords, keywords and key phrases (Keyword, KEYTERM and keyphrase)
Keywords, keywords and key phrases are the words that the Web site sorted on the search engine results page (also known as SERP). Depending on the audience, you can choose a word, a combination of multiple words, or a whole phrase. For simplicity, this article will use keyword terms to represent all three types.
Keyword density (keyword density), also known as search term density (term density), is about the ratio of specific search requests to all items on the web page. For example, if you want the 200 word page is the keyword "insomnia" is found, and your web page appears on the word 12 times, the keyword density on your webpage is 6% (12/200). Search engines usually think that web pages with 6~7% keyword density are high quality web pages.
In SEO terms, a link field is a page that is full of links. These links are actually not practical. They exist only as links, without any actual context. Those who use the black hat SEO method use link farms to add a large number of links to a page, hoping to make Google mistakenly believe that this page has the value of links.
Reciprocal link, also known as a two-way link, is not only hypertext links to a web page, but also links to original web pages.
The organic list is a free list in SERP. The SEO of organic lists usually involves improving the actual content of Web sites, often at the page or infrastructure level.
PageRank is a metric used by people who are obsessed with Google to test their site's ranking in Google. SEO and search engine marketing (SEM) experts also use this term to describe the ranking of web pages in SERP and Google's scores based on ranking algorithm. In any case, PageRank is an important part of SEO.
As the name suggests, the pay list is a service that can only be included in search engines after payment is made. Depending on the search engine, the pay list may mean paying for the other ways that include the index, PPC, sponsored link, or when the site appears in SERP when searching for keywords and phrases.
Permanent redirect, also known as 301 redirection, is a browser directive to display different URL that the browser is required to display. When a web page has undergone the last change of URL, it will be used. A permanent orientation is a server-side redirection that can be properly handled by search engine spiders.
Ranking is the location of the page in the SERP of the target keywords. The goal of SEO is to improve the ranking of Web pages against target keywords.
Ranking algorithm (Ranking algorithm)
Ranking algorithm is the rule of search engine to evaluate and rank the list in its index. Ranking algorithm determines which results are related to specific queries.
Search engine marketing (SEM)
The term SEM can be used interchangeably with SEO, but SEM often refers to selling Web sites to search engines by paying and advertising, while applying SEO technology.
Search engine 竞博jbo竞博jbo首页 (SEO)
SEO optimizes content based on the attractiveness and visibility of search engines, so that Web pages can be selected by search engines. SEO is mainly used to improve the ranking of organic lists. I use the term SEO to describe the technology I recommend, but many of these technologies can also be categored into SEM.
Search engine results page (Search engine results page, SERP)
SERP is a list or result displayed for specific search. SERP is sometimes defined as placement of search engine results. According to the purpose of this series, I call it page instead of arrangement. In the field of SEO, a good performance in SERP is everything.
Garbage Technology (Spamming)
Garbage technology is a fraudulent SEO means. It tries to cheat spider and takes advantage of vulnerabilities in ranking algorithms to influence the ranking of target keywords. Garbage technology can be expressed in many forms, but the simplest definition of garbage technology is any technology that Web sites use to disguise themselves and influence ranking. According to whether or not to adopt garbage technology, the SEO method can be divided into two categories:
Black hat SEO (Black hat SEO): spam technology to deceive search engines. Black hat SEO defrauded its high ranking in SERP by camouflage, fraud and theft.
White hat SEO (White hat SEO): optimize the site in a proper way, making it better serve the users and attract the attention of crawlers. In white hat SEO, anything that brings good user experience is also seen as beneficial to SEO.
Hidden text, a technology of cheating, by which text is designed to be seen by spiders instead of people. Text can be seen by displaying with minimal font size, or using the same color as the background color, or covering keywords or other web elements. Cheaters accumulate keywords on Web pages to get high search rankings.
Crawler roams on Web, looking for lists to add to search engine index. Crawlers are sometimes called Web crawlers (Webcrawler) or robots. Optimizing pages for organic lists is just to attract the attention of crawlers.
Sandbox effect searches the informal names used by marketing experts to describe the way Google and other search engines deal with new sites. They will cool the websites that are rapidly gaining popularity. The web page can display what it wants, but it will be placed in the sandbox, and will not get the highest ranking for any search request. If its popularity has remained unchanged for a period of time, or gradually increased, the search engine will start to cancel the cold treatment and give the link popularity a higher weight, so that search ranking will rise.
Single page 竞博jbo竞博jbo首页 (Simple Page SEO)
Single page 竞博jbo竞博jbo首页 --- for websites with only one web page to optimize, in order to get high ranking and high traffic!
This concept was first put forward by Qiu Shida's article on single page 竞博jbo竞博jbo首页 to get high traffic. But now, more and more SEO content argument is making the single page 竞博jbo竞博jbo首页 a bit false. Many SEO beginners no longer believe that a simple web page without content can achieve the so-called SEO effect --- get high traffic and get the top rank. There is no denying the authority and authenticity of the above theory.
Single page 竞博jbo竞博jbo首页, as the name suggests, a page, a website and only one web page!
Only a page in a website, and this page help you, help!
SEO program: skills to increase website backlinks
1. Classification and summarizing strategy
Nowadays, the Internet is full of resources. You can categorize or categorize it according to some sort, then list a list directly, indicating relevant data and so on. Such articles are easy to organize, and are easily cited as authoritative data.
For example, "China's top 10 well-known navigation network", you can set up a list of well-known navigation network, and then list the navigation network list; "tofu production method Daquan", a detailed list of commonly used tofu production method; "life should pay attention to the 10 x x x".
On the surface, the list you just made is very simple, but it is very practical, so it will be cited as an authoritative document. The quotation will link to such an article as a proof of its own article.
2, increase the authority of article content.
If you want to refer to your data as authoritative data, you must make your data more authoritative, easy to understand, and easy to understand and master. This will help more people to disseminated for you.
Minimize grammatical or spelling errors, structure is reasonable, rigorous wording, because the authority of the data in the presence of undue errors, authority is greatly reduced.
3, clever use of news sites and RSS aggregation
Write high quality articles, and then publish the corresponding industry news websites, such as dingfengnet.com, Donews, etc. These highly weighted websites are highly ranked, popular, and have a large browsing volume. They can publish articles here, in addition to increasing the backlinks of websites, and will bring unexpected traffic to you.
For example, if you study articles in SEO, you should publish them on websites and forums in SEO.
To publish dynamic articles, you can submit the news portal website, and then provide the source of the manuscript.
In order to promote the need, we can exchange articles with other sites, publish each other, increase the occurrence rate and click through rate of articles.
Using RSS aggregation on the Internet, the RSS website sent to the article is easy for people to read and collect.
4, use web sites, directory 竞博jbo竞博jbo首页s and social bookmarks.
According to the situation of your website, submit your website to the open directory or other free directory. The directory offices in China mainly include HAO123, omnidirectional navigation network, Baidu web site, Google website, etc. These directory 竞博jbo竞博jbo首页s are very popular, if you can be collected by these sites, not only bring traffic, but also more importantly, bring web spiders to your web site, which is very effective for websites to be included in search engines and website keywords.
Add your own boutique articles to social bookmarks such as Baidu search, YAHOO search, Google bookmarks, QQ bookmarks and so on.
Let users subscribe to your articles through Google readers, RSS, and constantly expand the influence and visibility of websites.
5, partners, link exchange
Make full use of the relationship between partners or business partners, and try to get each other to add a link to their website or swap a link (of course, to exchange high weights).
Manage your own links, try every means to get the support from the high weight website as far as possible.
Use some websites to provide links to exchange links, leaving their website links.
Conditional can provide open source programs or templates, and so on, allowing users to leave links. It can also provide free and exquisite templates for the open source website system such as CMS or Blog system, and add "by X * x design" to the template, develop plug-ins for open source website programs, and leave author links; develop useful tools, publish and leave download addresses, etc.
6, use interactive platform, cleverly leave links.
Actively participating in QA platform, such as Baidu knowledge, YAHOO knowledge, ask, etc., in these questions and answers, not only can provide solutions to the needs of the needs, but also left a link to the site.
Participate in relevant forums such as safety antivirus forum. You can add links to the site.
Participate in social wiki platforms such as Baidu encyclopedia, Wikipedia and other editors.
Googlepage set up professional website and set up direction.
Use some trading platforms or exchange platforms to cleverly leave their links.
7. Writing comments and answering questions.
Using blog's comment function, cleverly leave its own name and link.
Writing comments on celebrities or an influential event can add fuel to the flames and gradually expand the influence of the site.
For questions or questions in specific situations, write articles and leave your links.
You can leave comments on the products or advertisements you buy, you can also write some letters of recommendation, recommend your own opinions and ways of thinking, and so on.
8, make use of social relations in specific occasions and figures, take the opportunity to hype.
Using social relations, we should actively find places on specific occasions or attract eyeballs, etc., take pictures of celebrity hype or record a certain sentence, then put on a wonderful commentary or commentary, and throw bricks and jade into it. Of course, you can also make articles such as interviews, so as to facilitate the rapid dissemination. (excerpt)
The basic SEO skills required by SEO rookie are as follows:
Please ensure that your website navigation is linked in the form of HTML. There should be extensive interconnection between all pages. If this can not be achieved, a website map can be considered.
The home page of the website (home or index page, etc.) should be in the form of text instead of flash. This text contains your target keyword or target phrase.
< /title> this is the title tag, which should contain your most important target keywords.