The key words of Google include wide matching, complete matching, phrase matching, and the difference between them is explained in detail in the form of keyword matching. Baidu also has an intelligent matching option. What is the smart matching? How do we make use of intelligent matching? What keywords need intelligent matching? What kind of words can not be used?
First of all, explain what the meaning of intelligent matching is. Intelligent matching is equivalent to extensive matching, and the related variant forms of keywords will appear.
Advantages: more advertising opportunities, more hits.
Disadvantages: there is no exclusion function, unable to remove invalid display and clicking, the real related keywords search results are ranked on the right side, and the relevant keywords are actually hitting the price higher than the actual click cost of the keyword alone.
So what kind of intelligent matching is needed?
Every day the budget can not be used up, keywords can no longer expand, unable to think about keywords.
What keywords can add intelligent matching?
The number of keywords is 6 or more.
In the expansion keywords, all related keywords appear.
Wide keywords do not add smart matching options.
4 word keyword, the price is low, please use the Google keyword tool to see whether there will be irrelevant content in user search habits. If not, the effect will be very good.